![]() ![]() Are you planning to do the same thing with Platformer? ![]() So what does Platformer look like? Because The Interface very much evolved from being sort of general platform news to, you ended up becoming an expert on that intersection between platform and government. So I think a lot of different things will work here. I can see a very popular, free podcast driving a smaller number of subscriptions to a paid newsletter, but I can also see a really popular newsletter driving subscriptions to a podcast. And I mean, I think that you can imagine both things working right. So why would you need to build that any further? It feels like a backwards approach, but actually you’ve already got the audience. But it was also really hard, and it taught me just how difficult it is to scale a podcast.Īnd so one of the things that I’ve been thinking about is almost looking at it from the opposite standpoint of, instead of how can I grow my podcast as absolutely big as possible, it’s how can I offer a really cool podcast that will feel valuable only to the people who are subscribing to me? Which I think turns your basic podcast logic on its head, but might make the membership feel more valuable, and hopefully more attractive. Yeah well, I had done one run of 12 podcasts at The Verge and enjoyed the experience. I was going to ask if you’d considered podcasts! So that’s something that I’m going to ramp up very shortly.Īnd then beyond that, I think the idea of podcasts accessible only to members is really interesting, and something I’m pursuing now. Unlike my previous newsletter, there will be a home on the web where people can discuss the subjects that I cover. Where I’m still thinking through is, what else can I give people who have become paid subscribers? And there are a lot of things that I want to do, starting with community threads. So you are making some of your work accessible to everyone, but for people to whom it was really important, and who depended on it to do their jobs, you would ask them to pay a little bit. ![]() I really liked how that kind of split the difference. And his offering was, I’ll send you my publication once a week for free, but if you want three more updates during the week, you’ll have to pay. And the main person who I have been stealing from is Ben Thompson, who writes a very popular newsletter that’s well read in Silicon Valley called Stratchery. Yeah, so I had the fortune of being able to copy other people before me. And I thought it was worth a shot, because ultimately, I only needed about 1000 of those people to become paying subscribers in order for it to become a pretty good journalism job.Īnd when you were looking at going solo how did you, I don’t want to say ‘design’ your paid offering, but it did you want to offer paid subscribers something extra? Or was it just a case of saying, actually, I want you to pay for what I’m doing now? I asked them, if I were doing this on my own, would you still subscribe? And if so, would you pay for it? And enough people said yes, that I thought it could be worth a shot.īy that point, my Twitter following had cracked 100,000, which was a 10 year project that had finally come to fruition. And when I talked to people at the companies that I covered, it seemed like it was valuable to them, too. Esther: What gave you the final push to go solo with your own newsletter Platformer?Ĭasey Newton: I think that I had come to believe in the value of the thing that I was making. ![]()
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